Register Now for the Spring Conference!

What do staff members say about your schools while they are in line at the grocery store or on the soccer field? 
As school communication professionals, we know that engaged and informed staff members can be our most powerful communication tool. Yet internal communications can often be neglected or become rote.
Join us for this two-day workshop at the beautiful World Forestry Center in Portland as we dive deep into internal communications. Attendees will leave with fresh strategies and concrete ideas about how to create a more engaged, informed, and ignited internal audience.

Keynote for Thursday, April 25

Changing Hearts and Minds (and Culture) with Storytelling
Dawn Hagen and Aimee Riordan will share how Microsoft is helping employees find their passion and purpose, with examples and takeaways to help employers big and small build a more engaged workforce.

Keynotes for Friday, April 26

Internal Communication in a Crisis
Daniel Thigpen, Director of Communication and Community Engagement, will offer insights about how to communicate with internal audiences during a crisis. Thigpen will be joined by a panel to debrief a recent incident.

Move, Sing and Smile: Why Your Internal Communications Must Have Action to Create Conversation
Lauren Teague, a digital strategist, and longtime sports PR pro will share strategies about how to create content that adds value for internal audiences. She will provide takeaways about how to best use videos, audio content, social media stories and more to reach and engage staff. 

Other Conference Highlights:

  • Free headshots from a professional photographer (this occurs on Thursday morning only)
  • Engaging student voices through senior exit interviews - a case study from Camas Superintendent Jeff Snell
  • From Strike to ‘Stronger Together’ - Natalie Hurd shares rebuilding effort after a 16-day strike in Medford
  • Strategies for culturally responsive engagement
  • Many internal communication success stories as well as hands-on activities

Hotel and Social Information

A block of rooms has been reserved at the Paramount Hotel in Portland. Booking link or call 503-223-9900 to reserve a room today!
Block Name: OSPRA - Oregon School Public Relations
Block Code: OSPRA
Deadline to book: April 3

Our Thursday night social will take place at Punch Bowl Social downtown and will include games, appetizers and socializing.

If you are interested in sponsorship opportunities for our conferences, visit our Event Sponsorship page.